The Miles Hire Story
We are a proud, independent Welsh business that has been in the family for two generations and is now run by directors and brothers, Ryan and Darren Miles.
Ryan commented “Plant and tool hire has been in our family for over 30 years. Before Miles Hire there was DSM plant hire, our father’s hire company (David Sydney Miles: DSM), which was dissolved into Miles Hire 14 years ago when it became the three of us, myself, Darren and our father. When our father passed away suddenly 11 years ago, we were left with a fledgling business that was about to hit the rocky shores of a recession.
“It was a trial by fire without our fathers experience but we battled through, working all the hours we could to keep Miles Hire going, chasing down every opportunity but maintaining the belief that our father instilled in us about customer service being our top priority. This was challenging when competitors were trying to give equipment away at rates we could not match but we continued that belief even during difficult times. Not only is it now one of our greatest strengths, it’s what sets us apart from the competition and keeps customers coming back”.
Alongside a strong belief in keeping customer service at the core of everything we do, the team understands the power of relationship building with customers no matter who they are or what they need.
Darren Miles continues “Another advantage we believe in Miles Hire’s success has been working with others, whether that has been other independent hire companies or builders merchants or large nationals. Building up respect with these companies has allowed us to open three further depots inside independent builders merchants and passing business between us all has benefited each company and more importantly, the customer”.
“We have also looked at ways in which we can give more to our customers than just price. After talking to everyone from DIY enthusiasts to multi-million pound contractors, we listened to their suggestions and developed the following:
- 24 hour service to our account customers,
- We use the most up to date software to make sure all our customers know what is on hire where, with whom and for how long
- Updating stock levels across all depots so we can get equipment on-site faster – normally within 2 hours.
As winners of the 2017 Hire Association of Europe Plant Tool and Equipment Company of the Year (Under £10m), it’s clear that our team is going in the right direction so if you require a hire specialist for any project, contact us and see for yourself why we are the UK’s best!